Marketing: Marketing Manager (Siebel 7.7)

Description:

This course is designed for those team members who are responsible for administering and managing Siebel Marketing 7.7. This course examines the fundamental concepts of Siebel Marketing functionality and architecture, and covers the basic tasks for administering and operating the Siebel Marketing Server and Siebel Email Marketing Server. Through a series of hands-on lab exercises, course participants learn how to perform ongoing administrative and operational tasks related to building and executing marketing plans, programs, campaigns, and events. Course participants also learn how Siebel Marketing integrates with other products in the Siebel eBusiness Applications suite.Individuals responsible for the installation and configuration of the Siebel Marketing Server and Siebel Email Marketing Server should also take this course to gain the proper context to fully understand the Server Architect course material.

Learn To:

• Build segments for a campaign
• Load and execute campaigns
• Use program and campaign templates
• Use the different features to build a personalized email template
• Use marketing plans to manage and track goals, budgets, and expenses
• Use Siebel Answers to construct, modify, and save Analytics requests

Audience:

Functional Implementer
Technical Consultant

Objectives:

• Identify and describe the Siebel Marketing products and components used to support marketing requirements
• Identify the major components that make up the Siebel Marketing architecture
• Develop complex segment definitions based on advanced query capabilities
• Create segment saved result sets
• Design a marketing plan, program and campaign
• Create and split a segment tree
• Allocate segment tree members to campaigns in a program
• Define list formats and their purpose
• Describe the different personalization features of email marketing
• Create a marketing plan
• Describe the functionality provided in the Marketing Analytics application
• Create your own marketing reports and add them to a dashboard
• Describe the purpose, benefits, requirements, and architecture of the segmentation bridge solution

Prerequisites:

Required Prerequisites:
Familiarity with Siebel Analytics user interface and basic concepts

Topics:

Introduction to Siebel Marketing

Architecture Overview

Designing Programs, Campaigns, and Events

Building Segments

Using Segment Trees

Creating List Formats

Email, Web, and Wireless Marketing

Planning, Budgeting, and Financial Tracking

Analyzing Marketing Programs