Symposium on Government Transparency and Web 2.0 Tools

Please Note: This class is subject to a ten percent increase. Please contact a TrainingPage representative for verification of price increase.

Overview:

There are no prerequisites for this course.

Description:

President Obama has issued an Executive Memorandum requiring all Federal Agencies to formulate policies and procedures to improve transparency and collaboration.

• How will your Agency meet this executive order?
• How well do you understand Web 2.0?
• How can Web 2.0 Tools be safely used?
• How will your Agency engage users from every age / level in  these new forms of communications?

IBM is a recognized leader in business transparency and has effectively used innovative Web 2.0 Tools to foster better communication. The Symposium will provide an overview of Web 2.0 Tools and the opportunity to meet with members of the IBM Corporate Communications Staff and practitioners who have developed policies and procedures for the use of Web 2.0 Tools.

Audience:

This symposium is intended for public affairs, communications or other government officials interested in learning more about using social media to engage internal and public constituencies.

Objectives:

Please refer to the course overview for description information.

Prerequisites:

There are no prerequisites for this course.

Topics:

What is Web 2.0?

• IBM, Social Software, and the Real World
• Linking Social Software to Strategy
• Building Communities
• Steps for Social Software Adoption
• Power of Social Network Analysis